Privacy Policy
Last Updated: June 22, 2026
Lymari By Lex (“Lymari By Lex,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, shop online, request a custom dress, schedule or attend a consultation, communicate with us, or otherwise use our services.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect personal information that you provide directly to us, including:
Name
Email address
Phone number
Instagram handle or social media username
Billing address
Shipping address
Order details
Dress inquiry details
Event type, such as prom, wedding, birthday, maternity, clubwear, bridal, or other occasion
Measurements, sizing, fit preferences, and style preferences
Color, fabric, design, customization, and alteration preferences
Photos, inspiration images, notes, or other information you choose to submit
Payment and transaction information
Messages, questions, comments, or concerns submitted through our website forms
Communication details from calls, texts, voicemails, emails, or other messages
We may also collect information automatically when you visit our website, including:
IP address
Browser type
Device type
Operating system
Referring website
Pages viewed
Date and time of visit
Approximate location based on IP address
Cart activity
Checkout activity
Clicks, scrolling, form interactions, and other website usage activity
Cookie and tracking technology data
2. How We Collect Information
We may collect information when you:
Visit our website
Submit a contact form
Submit a dress inquiry form
Place an order
Add products to your cart
Complete checkout
Request a consultation
Communicate with us by phone, SMS text message, email, social media, or website form
Provide measurements, photos, inspiration images, or custom design details
Interact with our website analytics, cookies, or tracking technologies
3. How We Use Your Information
We may use your information to:
Respond to inquiries
Communicate with you about custom dress requests
Schedule and manage consultations
Create, customize, alter, or fulfill clothing orders
Process online purchases
Process payments, refunds, and order updates
Ship or deliver products
Provide customer support
Send order confirmations, appointment reminders, and service updates
Communicate by phone, email, SMS text message, or social media when appropriate
Send marketing, promotional, or brand update messages where permitted by law or with your consent
Improve our website, products, services, and customer experience
Understand how visitors use our website
Troubleshoot website, form, cart, or checkout issues
Prevent fraud, spam, abuse, or security incidents
Maintain business, tax, accounting, and legal records
Comply with applicable laws and regulations
4. Custom Dress, Measurement, and Consultation Information
Because Lymari By Lex provides custom clothing, dress consultations, and personalized designs, we may collect information related to your body measurements, sizing, fit, style preferences, skin tone mesh matching, event date, design requests, and other details needed to create or alter your garment.
You should only submit information that is necessary for your order, consultation, or inquiry. If you send photos, inspiration images, body-related details, or other personal content, you confirm that you have the right to share that information with us and that we may use it to provide our services.
5. Phone and SMS Communications
We may use Zoom Phone or other communication tools to call, text, or respond to customers. When you call, text, or otherwise communicate with us, we may collect your phone number, call details, voicemail content, text message content, and related communication information.
By providing your telephone number and submitting a form, placing an order, requesting a consultation, signing up for updates, or otherwise contacting us, you consent to receive phone calls and SMS text messages from Lymari By Lex.
SMS messages may include customer service communications, order updates, consultation reminders, appointment updates, custom dress updates, inquiry responses, and marketing or promotional messages.
Message and data rates may apply. Message frequency may vary.
You may opt out of SMS messages at any time by replying STOP. You may reply HELP for help or contact us at xoxo@lymaribylex.com.
We do not sell SMS consent, phone numbers, or SMS opt-in information to third parties for their own marketing purposes.
6. Online Store and WooCommerce
Our website may use WooCommerce to support online shopping, product pages, carts, checkout, orders, customer details, and related e-commerce features.
When you place an order, we may collect and process information such as your name, email address, phone number, billing address, shipping address, cart contents, order notes, product selections, customization details, and payment-related information.
Payment information may be processed by third-party payment providers. We do not intentionally store full credit card numbers on our website unless required by a payment provider or specifically disclosed at checkout.
7. Website Platform
Our website is built with WordPress and Elementor. These tools help us design, operate, maintain, and manage the website.
WordPress, Elementor, plugins, hosting providers, security tools, form tools, and related website services may process limited technical or personal information as necessary to operate the website and provide website functionality.
8. Analytics, Tracking, and Website Improvement
We use analytics and tracking tools to understand how visitors interact with our website and to improve the customer experience.
Google Analytics 4 and Google Tag Manager
We may use Google Analytics 4, also known as GA4, and Google Tag Manager, also known as GTM. These tools may collect information about your device, browser, pages visited, interactions, approximate location, traffic source, and website activity.
Google Tag Manager may help manage tags, scripts, analytics, advertising, and other website measurement tools.
Microsoft Clarity
We may use Microsoft Clarity to understand how visitors use our website through behavioral metrics, heatmaps, and session replay. Microsoft Clarity may collect information such as clicks, scrolling, page visits, navigation behavior, browser details, device details, and other website interaction data.
We use this information to improve our website, identify issues, understand customer behavior, and enhance the shopping and inquiry experience.
We do not intentionally use Microsoft Clarity to collect sensitive personal information. However, you should avoid entering unnecessary sensitive information into website forms or checkout fields.
9. Cookies and Similar Technologies
Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies.
These technologies may be used to:
Keep the website functioning properly
Remember cart contents
Support checkout
Analyze website traffic
Understand visitor behavior
Improve website design and performance
Detect fraud, spam, or security issues
Support advertising or remarketing, if enabled
You can control or disable cookies through your browser settings. However, some website features, including cart and checkout functionality, may not work properly if cookies are disabled.
Where required by law, we may request your consent before using certain non-essential cookies or tracking technologies.
10. How We Share Information
We do not sell your personal information in the traditional sense of exchanging it for money.
We may share information with trusted service providers that help us operate our business, including:
Website hosting providers
WordPress, Elementor, and website plugin providers
WooCommerce and e-commerce service providers
Payment processors
Shipping and delivery providers
Google Analytics and Google Tag Manager
Microsoft Clarity
Zoom Phone and communication providers
Email and messaging providers
Security, fraud prevention, and spam protection providers
Accounting, tax, legal, and business operations providers
We may also disclose information when necessary to:
Comply with applicable laws or legal requests
Respond to subpoenas, court orders, or legal processes
Protect our rights, property, safety, customers, or business
Investigate fraud, abuse, security incidents, or unauthorized activity
Complete a business transaction, such as a merger, acquisition, financing, or sale of assets
11. Social Media and Third-Party Links
Our website may link to social media platforms, including Instagram, TikTok, or other third-party websites.
If you interact with us through social media or visit third-party websites, those platforms may collect and process your information according to their own privacy policies. We are not responsible for the privacy practices of third-party websites or platforms.
12. User-Submitted Photos, Inspiration Images, and Content
If you submit photos, inspiration images, screenshots, measurements, or other content, we may use that content to understand your request, provide a consultation, create a custom design, alter a garment, fulfill your order, or communicate with you about your project.
We will not intentionally publish your personal photos, private messages, or customer-submitted content for marketing purposes without your permission.
13. Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, fulfill orders, complete transactions, resolve disputes, maintain business records, prevent fraud, comply with legal obligations, and enforce agreements.
Examples include:
Order records may be retained for tax, accounting, customer service, and business record purposes.
Custom dress and measurement details may be retained to support consultations, alterations, future orders, and customer service.
Communications may be retained to manage customer relationships, resolve disputes, and maintain records.
Website analytics data may be retained according to the settings of our analytics providers.
14. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no website, system, payment method, communication method, or electronic storage system is completely secure. We cannot guarantee absolute security of your information.
15. Your Privacy Rights
Depending on where you live, you may have certain privacy rights regarding your personal information. These rights may include the right to:
Request access to the personal information we have about you
Request correction of inaccurate information
Request deletion of certain personal information
Request a copy of your personal information
Opt out of certain uses of personal information
Withdraw consent where processing is based on consent
Opt out of marketing communications
To make a privacy request, contact us at:
We may need to verify your identity before completing your request.
16. Marketing Communications
If you submit an inquiry, place an order, request a consultation, sign up for updates, or otherwise provide your contact information, we may send you service-related communications.
Where permitted by law or with your consent, we may also send promotional emails or SMS text messages about products, services, offers, updates, or marketing campaigns.
You can opt out of promotional emails by following the unsubscribe instructions in the message, if available, or by contacting us directly at xoxo@lymaribylex.com.
For SMS messages, you may reply STOP to opt out at any time. You may reply HELP for help. Message and data rates may apply. Message frequency may vary.
17. Children’s Privacy
Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13.
If you believe a child has provided us with personal information, please contact us at xoxo@lymaribylex.com, and we will take appropriate steps to delete the information where required by law.
Customers under 18 should use our website and services with the involvement of a parent or guardian.
18. International Visitors
Our website is operated from the United States. If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page.
Your continued use of our website or services after any updates means you accept the revised Privacy Policy.
20. Contact Us
If you have questions, comments, concerns, or privacy requests, please contact us at:
Lymari By Lex
Website: https://lymaribylex.com
Email: xoxo@lymaribylex.com